At ELF, we believe transformation starts with people.
We believe the most powerful kind of change starts within. Our work is rooted in relationships.
Because how we relate shapes how we lead. And how we lead shapes everything.
At ELF, we create spaces for reflection, growth, and realignment—spaces where people can pause, listen deeply, and lead with more clarity, courage, and care.
We work with individuals ready to rediscover their purpose, and with leaders who want to build cultures that thrive on trust, connection, and shared meaning.
With new insights, we turn challenges into stronger relationships, clearer decision-making, and sustainability.
Through this human-centred approach, small intentional shifts ripple across work and life.
At ELF, we create spaces for reflection, growth, and realignment—spaces where people can pause, listen deeply, and lead with more clarity, courage, and care.
We work with individuals ready to rediscover their purpose, and with leaders who want to build cultures that thrive on trust, connection, and shared meaning.
With new insights, we turn challenges into stronger relationships, clearer decision-making, and sustainability.
Through this human-centred approach, small intentional shifts ripple across work and life.
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Founded in Singapore in 2009, ELF Coaching began with a bold vision: to humanize organizations by transforming how people work, lead, and relate to one another. At ELF, business isn’t just about transactions—it’s about relationships that matter.
Rooted in Asian values and enriched by global best practices, ELF brings a systems-inspired approach to leadership development. From Fortune 500 companies to government bodies and non-profits across Asia Pacific and the Middle East, ELF designs experiences that spark transformation and build resilient, human-centered workplaces.
In 2025, we now have another bold vision – Human centred transformation – at work and life where better relationships lead to better results.
ELF’s logo—a thoughtful elf—draws from The Elves and the Shoemaker, symbolizing the grounded support that enables greatness. Like these elves, ELF steps in with clarity, energy, and care, helping leaders and teams unlock the potential they already hold.
Our philosophy embraces grounded power—the kind that fosters reflection, resilience, and relational intelligence. ELF helps organizations shift from “what’s not happening” to “what’s trying to happen,” creating space for creativity and sustainable change.
As a Global Alliance Partner of CRR Global, ELF delivers the ORSC® program—the world’s first ICF-accredited systems coaching certification—through CRR APAC. With a global network of 200 associates, ELF brings world-class coaching, contextualised.
Founded in Singapore in 2009, ELF Coaching began with a bold vision: to humanize organizations by transforming how people work, lead, and relate to one another. At ELF, business isn’t just about transactions—it’s about relationships that matter.
Rooted in Asian values and enriched by global best practices, ELF brings a systems-inspired approach to leadership development. From Fortune 500 companies to government bodies and non-profits across Asia Pacific and the Middle East, ELF designs experiences that spark transformation and build resilient, human-centered workplaces.
In 2025, we now have another bold vision – Human centred transformation – at work and life where better relationships lead to better results.
ELF’s logo—a thoughtful elf—draws from The Elves and the Shoemaker, symbolizing the grounded support that enables greatness. Like these elves, ELF steps in with clarity, energy, and care, helping leaders and teams unlock the potential they already hold.
Our philosophy embraces grounded power—the kind that fosters reflection, resilience, and relational intelligence. ELF helps organizations shift from “what’s not happening” to “what’s trying to happen,” creating space for creativity and sustainable change.
As a Global Alliance Partner of CRR Global, ELF delivers the ORSC® program—the world’s first ICF-accredited systems coaching certification—through CRR APAC. With a global network of 200 associates, ELF brings world-class coaching, contextualised.
We believe in real connection where empathy, trust, and understanding grow through authentic relationships.
We spark insight and imagination, opening doors to new ways of thinking and being.
We care deeply about the details. Every action is intentional, focused, and refined with purpose.
Curiosity fuels our creativity. We stay open, light-hearted, and ready to explore the unexpected.
We speak with courage and kindness, clear, honest, and always respectful.
When expertise meets care, transformation happens. We create moments that feel extraordinary.
Real transformations from organizations we’ve had the privlege to serve.
Real transformations from organizations we’ve had the privlege to serve.
CHALLENGE
turnover in middle management positions
SOLUTION
Leadership development program for emerging managers
RESULT
65% reduction in management turnover and improved employee satisfaction
CHALLENGE
Need for cultural transformation during
organizational change
SOLUTION
Comprehensive change management coaching
and workshops
RESULT
Smooth transition with 90% employee retention and improved patient outcomes
